Every business wants to have a Personal Brand. This is an easy and cost-effective way of building a brand. What is it? It is the creation of a personal image or identity that will become your brand.
For example, when a business owner receives complaints from customers about his staff, he/she would be well advised to ask those customers how their experience was with them. Ask them if they have any complaints. The next step would be to listen carefully to those same complaints, to see what problems they are referring to and whether or not they can resolve the problems.
Next, take note of any problems that relate to the customer and then help the customer to resolve the problem. This helps the customer to establish a strong relationship with you and this in turn makes it easier for them to come back again. That way, it becomes easier for you to develop a trust with them, which will result in positive word of mouth advertising.
You could give the customer some advice, which they can apply themselves in their daily life. This would create a feeling of pride and leave a good impression of you as a business person and that will build a strong personal brand.
Customer loyalty will be reinforced over time and customers will become your most loyal customers. That’s what a strong Personal Brand is all about!
You can use this worksheet to help your new business to set up their first brand. You can continue to work on it every day so that your new business will always be able to build a brand that they can continue to build on for their entire life.
A good Personal Brand is one that will be remembered by everyone that ever comes into contact with it. Therefore, the best way to achieve a strong brand is to constantly update your business plan with a new Personal Brand Worksheet.
In the end, remember, creating a strong Personal Brand is the key to establishing a successful business. Make sure that you create a plan that keeps you updated regularly and always looks to the future.